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Social Media for Food Trucks: Part I

by 1potato2llc@gmail.com 16. December 2015 12:27

Hello Food Truckers! We appreciate how tough it can be to successfully manage your business' social media presence on top of everything else, but we also know utilizing social is a key component of your truck's marketing strategy and subsequently, your business' success. To assist you, we have put together a 5 part series filled with tips, tricks and advice to ensure you are making the most of your social media accounts.

Look to create a new entry once a day or so and make sure to post your weekly locations! Up first are some highlights and things to keep in mind when getting set up on social:

Part I - Set Up

  • Ensure the page you have set up for your truck on Facebook is in fact a business page and not a personal profile. (Facebook will often delete businesses masquerading as people because they have the ability to solicit fellow users in a way business pages do not.

  • Keep your social media accounts professional and focused on promoting your business. Refrain from rants, politics, or anything other than promoting the positive aspects of your business and attracting more customers.

  • Fill out the profile and about sections on your social media accounts. Your website, contact information and menu should all be up to date and easily accessible to customers.(Also please regularly update your menu with TBFTR on our site! If you need you link, please e-mail lauren@tbftr.com!! It is very important that these are kept current.)

  • Publicize whether you accept cash only, or credit and debit cards! This helps customers prepare to attend an event and eat at your food truck.

  • Share your story, and don't be afraid to display some personality within your content. Food trucks are mostly small businesses, and fans appreciate a way to connect with you – if you have some fun facts or a story to share, let everyone know who you are, what you do and why!

Check back next week for our tips and tricks on posting! Have any questions? Comments? A specific topic you would like to see addressed? E-mail lauren@tbftr.com.

Cigar City Brewing A night at the Brewery with Rollin Zoinks

by Michael 17. May 2013 18:07

It had been too long since I had visited the tasting room. I had the urge to enjoy a few tasty CCB beers on Nitro and enjoy some Food Truck Cuisine. Tonight was the first time I have relaxed all week and it was worth the wait. The tasting room was packed from front to back and the crowd was all ages and walks, that is one of the cool things about craft beer, doesn't matter who you are, you can find common ground through a good beer at CCB. 

Cigar City Food Trucks

 

After grabbing a Patio Tools on Nitro for myself and  a Hotter Than Helles for my better half we went and hung out in the new back room. It was nice and comfortable, we then went for a second round this time with Jai Lai White Oak and Nick Streeter's Scottish 60 on Nitro, both were as expected, excellent. Once we scored the second round we headed out to see what kind of Zoinks we could get our hands on. So you may be questioning what is a Zoink? Well enough people asked Tammy Young the Owner of Rollin Zoinks that question that she just slapped the definition of the word on the side of her truck, no seriously look: 

Rollin Zoink Truck

 

Now that we have the definition we can get into what we decided to order, first the Scallywag sounded so good I couldn't help but order it. It has seared scallops, snow peas, mushrooms, parmesan, couscous, spinach, baby spring mix, and lemon champagne sauce. Sounds pretty amazing doesn't it? The smell alone had me salivating as I watched Tammy go through the steps of putting the masterpiece together. 

Rollin Zoinks Scallywag Zoink

 

Scallywag Zoink

 

The scallops were seared to perfection and had a very nice texture that paired well with the snow peas, and spinach which took a little harder bite to get through. The couscous added a little sweetness along with the Sriracha that Tammy added made for a sweet and slightly spicy Zoink that made me feel a little like Scooby Doo scarfing down a monster meal. 

So that brings us to our second Zoink, Steak on a Whim: Beef braised in CCB's Maduro with mushrooms, asparagus, swiss, risotto, romaine and Whim sauce. 

 

Steak on a Whim Beef Braised in Maduro

This was like a roast in a Zoink! The asparagus gave a nice crunch to the Zoink while the risotto added a nice twist. Second place to the braised beef was definitely the Whim Sauce though, it was a smooth brown gravy like sauce with just a little tart when it first hits your taste buds then it moves into a savory smooth flavor. 

Thanks Tammy and Rollin Zoinks, you didn't disapoint! We'll be back again for more soon. 

 

Interested in learning more about Zoinks and following them? You can find them on facebook at www.facebook.com/RollinZoinksTruck

Want to see Zoinks at a Rally this month? You can find them at: Daniels Chevrolet on the 18th or at the SOHO food truck Rally at MacDintons on the 25th. 

For a listing of all of our events check out our Food Truck Event Calendar.

Food Trucks are placed at Cigar City by Tampa Bay Food Truck Rally on: 
Friday Evenings from 4-10pm
Saturday from 11 am - 10pm (two shifts, typically two trucks)
Sunday 10-2pm  

The tasting room and brewery are located at 3924 W. Spruce St. Tampa, FL 33607
More information can be found on Cigar City at: www.cigarcitybrewing.com/ 

Cheers! See you at the brewery or at a rally!